Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone’s web browser—actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can […]

Advertising on Facebook can either be an effective means of improving your bottom line or nothing more than a waste of time and, more important, money. For small business owners, who must keep track of every dollar they spend, the difference between the two can be as simple as the content and delivery of their […]

Apple has a team secretly working on virtual and augmented reality gear in a budding challenge to Facebook-owned Oculus Rift and Microsoft HoloLens, the Financial Times reported on Friday.The teams ranks number in the hundreds, bolstered by talent hired away from companies working on altered-reality technology and buying startups in the fields, according to the […]