Category Archives: Blog

Mobile Ads: What Works, and What Doesn’t

Mobile ads are a great way to reach today’s on-the-go consumer, but some mobile ads are more effective than others. Despite their smaller size, mobile display ads — tiny banner ads that pop up in a smartphone’s Web browser — can have a big effect on consumers who are in the market for certain types […]

Smarter ads for smartphones: When they do and don’t work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads—those tiny banner ads that pop up in your smartphone’s web browser—actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can […]